Minggu, 25 Januari 2009

MS Study Supports 6.6 Degrees of Connection


With the holidays around the corner, it brought to mind this study and two interviews I did for CTV’s Canada AM and 57News. The interviews center on how technology is bringing the world closer together. There is a MS Instant-Messenger study that suggests there are really Six.Six Degrees of connection between people -- much like the game surrounding “6 Degrees of separation from Kevin Bacon.” The study received wide interest after an article appeared in the Washington Post by Peter Whoriskey.

“With records of 30 billion electronic conversations among 180 million people from around the world, researchers have concluded that any two people on average are distanced by just 6.6 degrees of separation, meaning that they could be linked by a string of seven or fewer acquaintances…The database covered all of the Microsoft Messenger instant-messaging network in June 2006, or roughly half the world's instant-messaging traffic at that time, researchers said.

For the purposes of their experiment, two people were considered to be acquaintances if they had sent one another a text message. The researchers looked at the minimum chain lengths it would take to connect 180 billion different pairs of users in the database. They found that the average length was 6.6 steps and that 78 percent of the pairs could be connected in seven hops or less.”

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